Job Description

Team Name: Job Title: Associate Director, Paid Media Activation Requisition ID: R023897 Job Description: Reports To: Sr. Director, Performance Marketing Location: Irvine, CA (Hybrid) We’re looking for an experienced paid media leader to join our Performance Marketing team in Irvine, CA, to lead paid media investment across Blizzard’s mobile, PC, and console games. You will manage a team of channel specialists focused on tactical planning, buying, and optimizing to drive best-in-class campaigns that engage with new and existing players. The Associate Director will utilize their data-driven decision-making and work closely with the channel specialists, other Performance Marketing teams (e.g., Planning Strategists, Analysts, Project Managers), and game publishing/marketing teams to plan and activate media plans that drive direct business impact. Candidates will be skilled in team management, have a highly technical understanding of core digital platforms (including “hands-on keyboard” experience), and be familiar with core and emerging performance marketing approaches, platforms, and measurement. This is an excellent opportunity for a qualified individual to make a measurable impact at one of the largest gaming companies in the world. This role is anticipated to be a hybrid work position, with some work on-site and some work from home. The potential home studio for this role is Irvine, California. Primary Responsibilities and Duties Team Management – 50% Manage the day-to-day global activity of all paid media campaigns, covering social, video, search, programmatic, site direct channels Guide team workflow, being a conduit between the Activation team and other departments Train and guide the team on buying best practices for their channels, such as bid strategies, optimal ad account structure, machine learning optimization techniques, etc. Media Buying Operations – 20% Shape measurement plans in partnership with the Analytics team and help to lead future-proofing our measurement capabilities Work cross-functionally with internal teams and partners to support the channel specialists through establishing asset needs, trafficking, and adhering to creative best practices Take ownership of financial tracking, making sure the team is set up to ensure proper billing and payment Partnerships – 20% Maintain strong partnerships with internal teams and international counterparts Collaborate with key media vendors and build partnerships that deliver innovation and strong results. Drive larger team projects on the future of media buying and activation. When applicable, help manage external agency buying support Learning & Development – 10% Monitor trends in the paid media landscape; keep tabs on emerging platforms and advertising units Qualifications 10+ years of paid media planning and buying experience 5+ years of direct team management experience Experience buying in-platform with numerous ad platforms, including but not limited to Meta, Snapchat, TikTok, Google, or programmatic trading desks Experience with both demand generation and demand capture tactics, as well as full-funnel campaigns that cover awareness, consideration, and conversion objectives Proven track record operating in a highly collaborative environment with cross-functional commitments Solid understanding of different attribution methodologies, paid media metrics, and deploying and interpreting results from A/B, split tests, conversion lift studies, and brand lift studies Expert at Excel; proficiency with other MS Office products Key Attributes Team leader with the ability to coach and grow a team of channel specialists – both soft skills and technical buying skills Great communication and interpersonal skills, and an ability to communicate with both business and technical teams as well as management effectively Analytically minded with the ability to granularly analyze complex data and make clear strategic recommendations Deep understanding of digital marketing channels, analytics, and user behavior. Creative thinker with a problem-solving and process improvement mindset Pluses Gaming work experience, or a general understanding of the gaming landscape (ex. different business models, trends, game genre differences, audiences) Experience with performance marketing for both mobile apps and non-mobile products #J-18808-Ljbffr Blizzard Entertainment

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