Job Description

Position Overview:

We are seeking a detail-oriented and versatile Marketing Specialist to support the marketing team in executing and managing a range of marketing initiatives. This role requires a foundational understanding of general marketing principles and the ability to coordinate campaigns, analyze performance, and contribute to strategic projects. The ideal candidate is eager to grow and develop in a dynamic and collaborative environment.

Key Responsibilities:

Campaign Coordination:

• Assist in the planning, execution, and monitoring of marketing campaigns across various channels, including digital, social media, and traditional media.
• Collaborate with internal teams and external vendors to ensure timely and successful implementation of campaigns.

Brand Strategy Support:

• Contribute to the development of product positioning and brand messaging to resonate with target audiences.
• Help maintain consistency in branding across all marketing touchpoints.

Market Research and Analysis:

• Conduct competitor analysis to identify trends, opportunities, and threats.
• Assist in gathering market insights to inform campaign strategies and decision-making.

Sales Support:

• Collaborate with the sales team to ensure marketing materials, presentations, and tools align with their needs and objectives.
• Assist in the preparation and distribution of sales collateral, including brochures, product information sheets, and promotional materials.
• Support lead generation and tracking efforts, ensuring seamless handoff between marketing and sales.

Content Coordination:

• Work with the creative team to coordinate the development of marketing materials, including social media posts, email content, and promotional collateral.
• Review and edit marketing content for accuracy and alignment with brand standards.

Performance Tracking:

• Monitor campaign performance metrics, including engagement, conversion rates, and ROI.
• Prepare reports and presentations to share key findings and recommendations with the marketing team.

Cross-Functional Collaboration:

• Collaborate with internal departments (e.g., sales, accounting, sourcing, shipping) to ensure marketing activities are aligned with overall business objectives.
• Support coordination with external agencies and partners as needed.

Administrative Support:

• Manage marketing calendars, schedules, and budgets to ensure seamless project execution.
• Assist in organizing and documenting team meetings and project updates.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in a marketing role, preferably with exposure to diverse marketing functions.
• Strong organizational skills and attention to detail.
• Basic understanding of marketing concepts, including branding, positioning, and campaign management.
• Proficiency in marketing tools and software (e.g., Google Workspace, CRM platforms, or project management tools).
• Excellent communication and interpersonal skills.

Perks Of Working With Yes Sales/Innerest Solutions

• Vision, Dental, Health Insurance

• 401K (3% match)

• Bonus Program

• • Time Off: PTO (increases with tenure) and holidays.

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